What Wang Zhen Says After elected the Inner Mongolia’s Annual Economic Figure
Published:2020-06-10Hits:16068
On the 11th Inner Mongolia Annual Economic List Release and Recognition Conference held on April 13, Wang Zhen, the President of ERDOS Group and General Manager of Cashmere Group, was awarded again, conferred the award of 2017 Ten Economic Figures of Inner Mongolia Autonomous Region.
The conference was held jointly by the Inner Mongolia Enterprise Federation Union, Inner Mongolia Agriculture Animal Husbandry Industrialization Leading Enterprises Association and Inner Mongolia Credit Promotion Association which appraised and elected leading figures in various industries based on the topic of “Leading New Normal and Discovering New Power”, and five aspects including innovation, responsibility, entrepreneurship, influence and propulsion. The appraise covered all the businesses in Inner Mongolia with the aim to discover new direction for the transformation of development forces, new highlights of structural adjustment and new hope of transformation and upgrading through the commendation of the year figures, leading innovators and economic contributors.
This “Inner Mongolia Annual Economic Figure” election costs one year. After the recommendation by the society, sponsors and co-organizers, contended by over one hundred leading enterprise from various industries, selected by the organizing committee and voted by judging panel and netizens across the country, the Deputy President of ERDOS Group and General Manager of Cashmere Group Wang Zhen stood out of many candidates ultimately.
The conference put a high value on Wang Zhen, mentioning in the award speech that she created the high-end cashmere brand 1436, made her company an exclusive manufacturer for the APEC leaders and successfully completed the mission of diplomatic courtesy, having highlighted this native brand ERDOS to a new height. In 2016, after being reborn and upgraded strategically, our brand ERDOS developed into four brands catering to our different customers which forms a complete brand family. Since then, we has upgraded to a new height. In 2017, the ordering quantity of autumn and winter season products has been concluded with a 19% year-on-year growth with the sales increased by 40%. Just on the Double-Eleven Day, the platform’s sales income alone exceeded RMB 100 million.
Along with the rise of the new middle class in China and more and more impact from both domestic and foreign clothes fashions in recent years, the “conservative” cashmere products have been gradually challenged by the market. As the leader in the campaign of brand transformation for the Group, Wang Zhen seized the opportunities from those challenges acutely, and initiated an “ERDOS, ERDOS 1980 and BLUE ERDOS” involved multi-brand strategy to further position the brand with a deep insight about the market.
When accepting the award, Wang Zhen said, the cashmere brands of Inner Mongolia need upgraded and the leading enterprise ERDOS also needed to keep pace with the times to meet people’s demands for better lives with more accurate brand positioning, more specific product classification, more international innovative designs and more personalized services. In doing so, we have rebuilt the ERDOS brand and widely recognized by the market and all walks of life in the society through a thorough innovation.
We believe that we will keep our original desire to provide consumers with better products and brand experience, and spread the idea of China’s cashmere industry worldwide in future, making the legend of our own.
