1. Enterprise Tenet:
Erdos warms the whole world

2. Enterprise Vision:
Build a happy enterprise with international competitiveness

3. Enterprise Mission:
Establish national ambition and create a world famous brand

4. Enterprise Values:
Serving the world, remaining simple, decorating homes and casting life

5. Enterprise Spirit:
Intelligent, bold, pioneering and innovative

6. Enterprise Belief:
It all depends on human effort.

7. Spiritual Program:
Loyalty, responsibility and pursuit